2013 Weird Canada Objectives

Ye Olde List of Objectives

---

Setting Up

1. Incorporate and Register as a NASO
2. Discuss and Develop the “Open Business” Model
3. Grants & Revenue Sources
4. Financial Planning

Becoming a “Resource Driven” Website

1. Long Form How-To Articles
2. Opinion/Philosophical Articles
3. Interactive Databases
4. Weird Social Networks
5. Weird Event Listings

The Human Factor (inside)

1. Define our Internal Relationships
2. Remodel our Systems for Flexibility
3. Onboarding
4. Better the Way We Treat Our Writers and Volunteers

The Human Factor (outside)

1. Maximizing every touch
2. Identify/Engage Partners & Supporters
3. Nyws
4. Toronto DIY promoters coalition
5. Ontario promoters coalition

Accessibility and Inclusivity

1. French/Français
2. First Nations, Inuit and Métis
3. Accessibility
4. Quashing Misogyny and Homophobia

Wyrd Shows and Performances

1. Wyrd Fest
2. Weird Canada Presents
3. Weird the Gathering
4. Partnering with Festivals

Online

1. Develop a More Streamlined Social Networking Strategy
2. Develop a SEO strategy
3. Website redesign

Branching Out/Side Projects

1. Weird Podcast
2. E-distro
3. iPhone / Android app for indie distros and bands
4. Weird Canada Releases
5. Ex-Libris
6. Wyrd Awards

Objectives: Executive Summary

---

Setting up

We can no longer ignore the necessity of setting up. We will incorporate as a nonprofit, register as a NASO, discuss how “open” we want to be as a business, seek out revenue streams through grants and partnerships, and take a more serious approach to our financial management.

Becoming a “Resource Driven” Website

We want to establish ourselves as a “resource driven” space. This will include the integration of long-form how-to articles, opinion/philosophical articles, interactive databases, event listings, and a social network.

The Human Factor (inside)

We want to focus on strengthening our internal relationships. We will assess the current situation, re-evaluate current roles and relationships, then define roles. Once that is clarified, we need to remodel our systems to better facilitate volunteers, improve our on-boarding practices, and improve the way we treat our current writers and volunteers.

The Human Factor (outside)

We want to focus on strengthening our partnerships, fan base, friendships, and relationships. Specifically, we want to optimize value for any human being who happens to touch Weird Canada already. We will employ reactive systems (protocol when anyone reaches out in any way) and proactive communication (Nyws for writers, fans, and partners). Finally, we will work on building promoter coalitions.

Accessibility and Inclusivity

We will make weirdcanada.com bilingual, representing both national languages. This will include a plan for site translation, as well as the sourcing of more French content. We will source content and build Weird Canada’s relationships with Canada’s First Nations, Inuit and Métis. We will start a plan for correcting and communicating the accessibility of Weird Canada events and shows (e.g. all ages, wheelchair accessible). We will continue to work on ensuring that our spaces are free from misogyny and homophobia.

Weird Shows and Performances

We will strengthen and focus on our current presence as a promoter for all Weird Canada shows, including Wyrd Fest, Weird Canada Presents, Weird the Gathering, and partnering with festivals.

Online

We need to develop a more streamlined Social Networking Strategy and a Search Engine Optimization strategy. We also want to redesign weirdcanada.com to enhance the user experience and the ability to explore our multi-dimensional content.

Branching Out/Side Projects

We would like to create and syndicate a podcast, an e-distro (digital interface for web store) and an iPhone / Android app (merch tracking for indie distros and bands), release some LPs, Awaken Ex-Libris, and initiate the Wyrd Awards.